This new visual identity follows the complex division into three parts - West 65 Avenue, West 65 Tower and West 65 Mall. Each part of the whole got its own logo and graphical identity, similar enough and undoubtedly coming from the same concept.
Branding is modern, minimalistic, follows new world trends and as such, it perfectly fits into the values of West 65 complex itself. New elements of the visual identity will be on all marketing and promotional materials of the complex, and will be further developed in the future.
In his collection, Slavimir Stojanović has more than 300 awards and recognitions for graphic design, both domestic and international. He received a Lifetime achievement award when he was 48. His works are in the collections of the Museum of Art and Advertising in Hamburg, the Museum of Posters in Warsaw and the Pompidou in Paris.